Archive for the ‘behavior change’ Category
A couple of my colleagues and I are working on a definition of “360 Degree Feedback,” and have been discussing about whether a 360, or feedback in general for that matter, is indeed “feedback” if not used (i.e., creates behavior change).
I found this definition of feedback in a business dictionary:
Feedback is the information sent to an entity (individual or a group) about its prior behavior so that the entity may adjust its current and future behavior to achieve the desired result.
I REALLY like that it focuses on “behavior” that is defined by its relevance (i.e., “desired result,” assuming the desired result is what is important to the organization and not some whim.) But there are certain aspects of this definition that don’t quite fit my idea of what “feedback” is in practice. I believe it is not what is sent but what is received (i.e., what is heard AND interpreted correctly) and that the “may” part is ambiguous, especially if it implies that adjustment is optional. So I propose this version:
Feedback is the information received by an entity (individual or a group) about its prior behavior so that the entity adjusts (or continues) its current and future behavior to achieve the desired result.
Returning to the discussion with my colleagues, we have come to an agreement that feedback must be used in order to be called “feedback.” If it is not used, then it is just information or information that is judged to be irrelevant and not worth using. At that point it is no longer “feedback” and the sender should be made aware of that (if the sender is human).
Sometimes the problem is that the message is not received, as in our cartoon. Whose fault it that? I had an ex-girlfriend in college who was one of 3 passengers on a long car trip we took. At our destination, she said to me, “You know a lot of words to songs!” It wasn’t until sometime (too much) later that I realized it was feedback about me singing to the radio. Maybe that is also part of the “ex” part of our relationship?
But the part that we are debating more vociferously is about the “use part” (the “adjusts or continues” phrase). This has direct implications for supposed “feedback” processes (such as 360’s in particular that are clearly labeled as “feedback”). We assert that even if the target receives the information as intended, if he/she does not consciously act (adjust or purposively continue), then the information remains only information and is not “feedback.”
Some of you would assert that “feedback” must only create awareness. But why send feedback if we feel that that is sufficient? Why provide feedback if there is no change (or use) expected? Of course, awareness alone is not sufficient, and it must be followed by acceptance. But still that is insufficient. (If not used, which is information and potential feedback to the sender, the sender may adjust his/her behavior as well, including just giving up.)
Some 360 processes hold that Awareness is sufficient and the leader need not actually use the feedback. We propose that such processes should not be called “360 Feedback” because there is no real feedback, just information. Feedback requires using the information.
Is a chair a “chair” if it is never sat in? I would say no, it is something else. Maybe it is a closet and has ceased being a “chair.” (And for some of us, a perfectly fine closet.)
Is your process providing “feedback” or is it a closet? If it’s not producing behavior change, you can call it anything you want except “feedback.”
I first came across the WAIT acronym in a Facebook discussion my daughter “liked” from a blog about parenting. My daughter (and husband) have two daughters, ages 7 and 5, so commiserating with parents with similar demographics can be useful when there is no instruction guide (other than grandparents, hah). WAIT stands for “Why Am I Talking,” and it was an interesting take on how to interact with young children when (like many/most managers) we want to “be in charge,” “be the expert,” and “have the last word.” And, in the process of doing all those things, of course we are not listening, let alone trying to understand.
I was reminded of WAIT recently when reading a LinkedIn posting by Ted Bauer that pointed me to this (http://goo.gl/Wks5x5) by Art Petty, who suggests a 10:1 ratio of listening to talking in order to be a more effective manager. A 10:1 ratio is pretty radical! I have more typically seen an 80/20 ratio in the context of good coaching. But why not aim high!
I’ll tell you why: because it is so antithetical to the mental model most of us have when we think of “coach” or even “parent.” But let’s stop (i.e., stop talking) for a few minutes and think about all the possible benefits of WAIT. A few of these relate to Marshall Goldsmith’s list of negative behaviors in his great book, What Got You Here Won’t Get You There.
- We never learn anything when we are talking (LBJ and others…)
- It diminishes the felt value of others when they are not heard
- It also diminishes the real, actual value of others when their knowledge is not used. As a GM retiree is famously reported to have said, “For 30 years they paid me for my body. They could have had my mind for free.”
- Our initial need to talk often causes us to state an opinion or make a decision we regret based on insufficient information or analysis. In Jerome Groopman’s book “How Doctor’s Think,” he reports that, on average, a physician will interrupt a patient describing her symptoms within eighteen seconds. His study of malpractice leads him to conclude, “Sometimes the key to success is uncertainty,” that is, don’t decide too quickly.
- We may be angry or upset. We all know from experience that these are not good times to be talking without “counting to 10.”
- It feeds our need to be “right”, and in our mind we are right and always will be if others don’t tell us we are wrong. We hate being wrong because we have been brought up to be “right” (e.g., get straight A’s). See this great TED talk: https://goo.gl/E6oPKH
- It feeds our need to have the last word, regardless of how little value it adds.
- We actually may not know what we are talking about.
Oh, yeah; and then listen.
WAIT! (your turn)
This is the logo I have designed for my business, and it is a something of an ambiguous figure (but not too ambiguous hopefully). Please take a few seconds and think about what you see in the context of our work.
Hopefully the main message is something around conflicting forces. In the business of change, whether it be individual, team or organizational, as we attempt to create sustainable change we are always faced with opposing forces. So there are many opportunities to identify which forces are working in our favor and which are working against us, and so on.
The secondary design message I hoped to create is around the multiple triangles, or “Deltas,” that the arrows create. (How many do you see?) And we use Delta as a not only a symbol of change but also as a measurement of the amount of change. A major part of my business is not only to create sustainable change but to be able to reliably measure it, which will allow for comparisons of improvements as well as comparisons between individuals and organizations.
Or maybe you see a duck.
But what I want people to remember most are the Deltas and the message that change needs to be measurable and measured. Measures need numbers. Sometimes numbers are ratings. Ratings can be both reliable and valid. We can use ratings to compare scores if the scores are reliable. Yes, it can be done.
So what do you think the picture is worth?